It can be hard to market your own service. In your head, reasons why people should choose you are clear. Maybe you’ve got the best prices, maybe you think you have the best customer service, maybe you’ve got the best technology. You’ve been throwing these messages at people for years and your growth has remained stagnant.
It is time to crawl out of your internal thought process. The real problem is that you know TOO MUCH about what you do, and not enough about what people are looking for. What you think is important to your audience may be completely incorrect. If you are using industry jargon, people may have no idea what you are talking about.
The remedy for this is research, and its actually more simple than you think. You don’t need to be a master of statistics, you don’t even need to know how to do long division. The only requirements are that you are comfortable talking to strangers and staying open minded.
You’ll need to create a couple surveys. You can type them up in word and give them to people personally, you can ask a stranger the questions next time you are at Walmart, or you can get fancy and create a survey monkey account and email people your survey.
These are Basic questions you can start asking your current customers, encourage them to be completely honest and make it anonymous (your current customers are the easiest to access, so we can start here first): Continue reading